The holidays have arrived. Is your business ready to reap its share of the discretionary spending bonanza that will wash through our economy between now and early January? This year looks to be quite a decent year for spending, so I really hope your plans are already set!

If you need a few more ideas about whom to target with scarce marketing dollars, may I suggest that you focus on the generation that has the most money to spend discretionarily? They represent close to 80 million U.S. consumers and hold 70% of disposable income in the U.S:

Baby Boomers! If you want to talk to the people who can afford to buy fancy gifts in quantity, no other segment of the population comes close.

Baby Boomer characteristics that should get your attention: 

  • The leading consumers in 119 out of 123 CPG (Consumer Packaged Goods) categories
  • Spend more money on technology than Gen X or Gen Y – an average of $650 per month
  • 40% of all customers who pay for wireless service
  • Close to 100% own computers (and 41% own an Apple)
  • 53% of them are on Facebook (driven in part by the arrival of grandchildren – see below)
  • 71% of Boomers go online every day
  • 66% send text messages (albeit not quite as many as their teenagers and grandchildren)
  • Spend $7 billion online annually
  • Purchase 62.5% of new cars
  • Purchase 80% of luxury travel
  • Spend more than any other generation on health care and pharmaceuticals
  • One in 7 boomers care for a parent or family member

So dedicating a good part of your holiday campaigns trying to attract Boomers might just pay off.

Baby Boomers are spending a lot of their wealth on their grandchildren.

For the holidays in particular, the key message to weave into your holiday promotions could be “Gifts for Baby Boomer Grandchildren”. A recent ABC News report carried this quote:

“The new crop of baby boomer grandparents is also doing more with, and for, their grandchildren, opening up their purses and wallets, and spending a collective total of $35 billion a year on their grandkids. On average, they spend $500 a year on grandchildren, up from $320 in 1992.”

How to cash in? Simply making Boomers the center of your attention will get a very nice response, because so few businesses do. The marketing business is obsessed with youth, and figures the Baby Boomers (who do like to consider themselves still 25 years old) will respond, too. That opens a window of opportunity for you:

Inject some messaging in your marketing that makes clear that your offerings solve the ‘gifts for grandkids challenge’ for Baby Boomer grandparents:

  • Reach out to past customers via e-mail and letter (Boomers still read snail mail). Remind them you exist and recommend specific gift solutions.  Suggest which products or services fit a typical gift budget of $25-$100.
  • Educate them on the latest trends for each age group to which you cater, which allows them to look savvy without having to ask the recipients. This is particularly helpful for Baby Boomers, who really do want to appear “with it.”
  • If appropriate, position your product or service as having educational or developmental value for young people, which could allow the grandparent to feel they are materially contributing to the positive development of the child. This is more appropriate for Boomers with younger grandchildren, but could provide a supporting message for tech products for teenaged grandchildren.
  • Reward purchases with special “next visit” coupons that can be shared with friends and family
  • If you are a bricks-and-mortar retail store, focus your outreach locally, so that you can emphasize your coziness and convenience, which resonates more with Boomers than with younger consumers (and works with the Greatest Generation, too). If money is tight, select a target list of residences that are closer to you than to the big box stores, and promote that as a supporting point in your copy.
  • Create a holiday environment in the store: Hot chocolate and coffee brewing, fresh cookies giving off a pleasant smell (work with the local bakery or coffee shop on this)

In sum, emphasize how much you like Boomers, because no one else is doing so. They are the most neglected wealthy people in the history of marketing. Let them know you can help them look good, with-it and/or smart while expressing their love through gifts.

From an articl locted here by Kern Lewis.

http://www.forbes.com/sites/kernlewis/2012/11/09/pick-baby-boomers-as-your-target-market-for-the-holidays/

 

 

The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at: http://www.empowernetwork.com/income

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Dave Wood and his team just created a product called Top producer Formula and man am I excited to get into it. There are 13 modules about what it takes to become a top producer in your company. 

Yesterday afternoon Empower hosted a live webcast going over the ket points of what it takes and the tactics that he has used over the years to be the best recruiter in the world. 

Here are some of ther thinmgs I learned.

1. How beliefs and attitudes shape your destiny

2. How to generate highly targeted leads  for offline events

3. The important thing to understand about anything that works is that it’s not the strategy that’s making it work. The strategy is just a way to make the principle behind what you’re doing work.


If you ever give tools away for your team, you may as well just set a goal of going broke immediately. Your team can buy their own tools. Your team can buy their own event tickets.

Your team can buy their own products. Your team can buy their own samples.
Most people build their business depending on the skills of people in their team.

What’s the problem • with that? Your team doesn’t have any skills.
Phone calling peple and cold calling are strategies to do something specific, which is to create exposure. That doesn’t mean it’s an efficient strategy.


You have to create rapport and value in order for people to look at something. That’s the first step  in recruiting. People won’t look at a presentation unless you create rapport and give value to them.


Rapport is responsiveness. If you want to recruit, you need someone who responds to you like you have some kind of social authority. If people respond to the way you behave and respond to your questions, they respond to your energy.

Lots of other good stuff coming your way. and if you would like to get the replay from the live webcast you can get it by clicking HERE

Take Care and recruit and sell your way to the top,

 

Steve

 

 

How to do Article Marketing

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This video is about how to do article marketing.

Dream. It's never too late

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What happened to your dream? Has life kicked in the butt and just the act of goiung through the daily grind of life knocked the wind out of you.

Is making a living robbing you of having a life? A real life that you can call hyour own? Let's face it, we all need money and most of us do not have enough by the end of the month. 

Wouldn't you like to break that cycle of lck and frustration? 

We live today in a golden age. This is an era that humanity has looked forward to, dreamed of, and worked toward for thousands of years. But since it is here we pretty well take it for granted. We are fortunate to live in the richest era that ever existed on the face of the earth. A land of abundant opportunity for everyone. But do you know what happens?

Lets take 100 individuals who start even at the age of 25.
Do you have any idea what will happen to those men and women by the time they are 65?

These 100 people, who all stat even at the age of 25, all believe they're going to be successful. If you ask any one of them if they want to be a success they would tell you they did. You would notice that they are eager toward life, there is a certain sparkle in their eye, an erectness to their carriage. Life seems like a pretty interesting adventure to them.

But by the time they are 65, only one will be rich,
four will be financially independent,
41 will still be working,
and 54 will be broke - depending on others for life's necessities.

You don't want that for you and your family do you?

I know how you feel. I felt the same way too until I found out what you're going to be looking at in just a few moments. I wanted a life that was filled with dreams of a better life and something to work steadily towards and I've found it. 

It's this Empower Network business that everyone has been talking about. 

Join me on a journey that will last a lifetime. however long that may be. Ypou don't know how long that will be and neither do I. But I know one thing. We all have to go sometime, so we might as well make the most of it. 

There are no income guarantees, but a lot of people have made some good money providing valueable and usefull products that help people build online businesses. 

Click the link HERE, watch the video, then click the link to join.

It's only $25 to get started. 

You'll be glad you did. 

 

 

 

I have a notebook that has the titile, "Business plans, Goals and Outcomes for 2014". In this little notebook I have written down my goals for the year, put my thoughts on paper and pen. 

A lot of books have been written on the subject of goal setting and you're probably have heard it a million times yourself. Set goals, write them down, set a date, take action. Thing is, the statisics show that only 5% of the population actually does it. 

Are you a success? 

In order for you to properly answer that question, I'll define success. Success is the progressive realization of a worthy ideal. If you have a goal and it's written and clear and well defined using all the senses as much as possible, and you're moving toward that goal, you're a success already. 

Because there's a law in the universe , like all the other laws of physics and science and of nature, such as gravity, are constant and never change. A person with a settled purpose must accomplish it. 

The reason for this is that we become what we think about. Let me say that again. We become what we think about. The great wise men philosophers  and teachers have disagreed on many subjects but on this one thing, they are in complete and unanimous  agreement. 

Listen to what Marcus Aurelius, the great Roman Emperor, said:
"A man's life is what his thoughts make of it."

 

Ralph Wlado Emerson, famous writer said this,
"A man is what he thinks about all day long."

William James said:
"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind."

And he said,
"We need only in cold blood act as if the thing in question were real, and it will become infallibly real by growing into such a connection with our life that it will become real.
It will become so knit with habit and emotion that our interests in it will be those which characterize belief."

He also said,
"If you only care enough for a result, you will almost certainly obtain it."
"If you wish to be rich, you will be rich."
"If you wish to be learned, you will be learned."
"If you wish to be good, you will be good."

He continues though,
" ... only you must, then, really wish these things, and wish them exclusively,
and not wish at the same time a hundred other incompatible things just as strongly."

This was taken from an audi program called "The Strangest Secret in the World" by Earl Nightengale and it describes where I have been the last 5 years in my network marketing and online marketing world. 

I started back in the fall of 2007 determined to make money online so I could get my wife home from her job that kept her away from home for long periods of time. I tried all sorts of things like, affiliate marketing, article writing, list building, blogging, you name it. Nothing seemed to work for me. 

Then i got into network marketing and struggled there too. Jumping from program to program every few months. Nothing seemed to work for me. But I saw other people online having success, so i knew it was possible but I just could not figure out why it wasn't working for me. 

My wife was getting very discouraged for sure. Thinking that i had lost my mind for doing something so long and having no results was crazy. So here I am now with my little notebook. Writing my goals and my purpose, purifying my purpose and finding my voice in the market place. 

This is some of the core principles taught in the Empower Network community. Join the movement and join the people who have defined their goals, written them, who read daily, listen to audios of helpful trainings. 

Join me by clicking the link HERE

I'll help you to define your goals, purify your purpose and find ypour voice. 

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